In today’s competitive e-commerce environment, users are bombarded by thousands of product videos daily—embedded in web pages, on YouTube, and in social media. So how can you make a professional grade product video that rises above the noise—as well as...
As more users access the internet via their mobile devices, the popularity and impact of video content are growing rapidly. YouTube has reported that video consumption rises by 100% annually, and that 90% of users claim that product videos are...
In the world of marketing, the criteria that define success seem to change by the week. Once successful methods seem to constantly give way to new approaches and technologies. But even in today’s competitive and rapidly evolving B2C environment, there...
If you’re managing a small to mid-sized business, you have a wide range of marketing options open to you—including print, digital, and video campaigns, along with sponsorship, affiliate marketing, and social media. But creating an effective marketing program from research...
In the world of business, it can seem as if the terms “marketing” and “branding” are used almost interchangeably. Yet, while each of these essential concepts informs and affects the other, there are some vital differences between them. Here we’ll...
The power of video to boost your company’s profile, spur engagement, and maximize the impact of your message is undeniable. Each day, millions of consumers rely on branded video content to help them make purchasing decisions, so it’s not surprising...
The hard part’s done. The storyboards, the on-site video shoots, and the post-production editing are complete—and now you have a professional and compelling video promoting your brand. All that’s left is to share that content on your company’s website and...
There’s more to video production than having top-flight equipment. Successful video production is about creating a compelling narrative—a message that instantly connects with viewers and brings them into the story you want to tell. That means knowing something both about...
You know you’ve got a great company to promote. You’ve even got a solid concept mapped out for a video that will boost your brand. All you need now is a quality video production company capable of bringing your concept...
These days, having a web presence is a must for business success. But if you’ve spent any time online, you’ve probably noticed that there’s a wide range in quality when it comes to websites. As a general rule, if a...
