MEDIA

Media consumption has changed. Instead of listening to on-air radio, many people now prefer online streaming services. Chord-cutting has had a similar impact on television viewership. These changes in consumption have forced advertisers into the digital realm, and entry into this space has come with more benefits than just meeting consumers where they’re at. SEM (Search Engine Marketing) and SEO (Search Engine Optimization) allow advertisers to reach consumers further down the marketing funnel, while they are searching for products and services. Additionally, data derived from online users offer superior targeting and ROI calculations. Mighty 8th has invested in digital marketing to keep our clients relevant and ahead of trends in new media. We’ve run successful campaigns using Google AdWords Search, Display, and YouTube networks, as well as PPC campaigns on Bing’s ad network.