Why Video Content Is So Important In Social Media
Today more and more brands are adding video to their social media marketing programs. Brands with a broad social media footprint (such as Facebook, Twitter, Instagram, and YouTube) are finding that video is not only a perfect way to build brand recognition, but that it has other benefits too.
Let’s take a look at a few …
Video Performs Phenomenally Well
According to Tubular’s social media intelligence product, DealMaker, “views of branded video content have increased by 258% on Facebook and by 99% on YouTube as of June 2017.” According to Insivia, 82% of Twitter users view video on the platform, and 45% of people watch over an hour of video content on Facebook or YouTube daily.
So, why the huge spike in the popularity of branded video on social? Part of the answer is that video viewing is very attractive to the human brain. Our brains process video and text content differently, and we can process video 60,000 times faster than text! Video is also engaging in other ways. Our brains are designed to respond to human cues—facial expressions, voice inflections, posture, and a thousand other micro-expressions that we process, many subconsciously. Video allows marketers to reach consumers on this very fundamental human level.
Video Boosts Engagement
If you think of social media as a giant party, with conversations occurring in both large and small groups throughout the “room,” it becomes easy to see how valuable video content can be in highlighting talking points, conveying brand identity, clarifying complex concepts and addressing viewer questions and concerns.
In this way, branded video content is both a great conversation starter as well as a great way to sustain and enhance the conversations you’re already having on social media. By putting a face to your brand, video lets you talk to your potential customers, not just at them.
Video Makes Complex Content Accessible
Let’s face it, some content is simply better presented visually. Video offers the advantage of first-person narration, graphic elements, time-lapse, music, and other elements that help your brand tell a story. Video can also provide a more stimulating sensory environment in which to present detailed or nuanced content that might be misunderstood (or missed entirely) in a block text presentation.
Video Showcases Your Brand’s Values
When you create branded video content, you’re selling more than your products or services—you’re seeking to establish a human connection with your viewers that helps them understand the mission, goals, and values that form the foundation for your brand.
Whatever your brand‘s core values are—commitment to excellence, building and maintaining a skilled team, providing one-on-one customer care—these can be conveyed in a far richer and more textured way through video content than through text. Video also allows potential customers to get a glimpse of your company’s working environment and corporate culture—great tools for establishing trust and building confidence in your brand.
At Mighty 8th Media, we understand how vital it is to connect with your customers in meaningful ways. That’s why we’ve spent over a decade creating attention-grabbing, compelling video content for our clients. Our experienced videographers know what goes into the production of great branded video content, and we know a thing or two about maximizing your exposure on social. Contact us today and let us show you how video can boost your engagement, highlight your corporate culture, build trust, and increase sales.
